CALIFORNIA: Tasting Room Sales Training: Converting Guests to Club Members
"Converting Guests to Club Members - Increase Club Conversion in the Tasting Room"
Club members are the annuity for your winery but oftentimes tasting room team feel uncomfortable offering the wine club to guests. Converting Guests to Club Members isn't about sales... it's about listening to guests and linking their interests to the wine club. Our 3.5 hour formal training includes role play and the opportunity for students to address their specific challenges and questions.
Family wineries who receive our training average an increase of 2-3 points in their club conversion rate!