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2019 VingDirect Forum : "Staying Relevant in a Competitive Marketplace"

2019 VingDirect Forum : "Staying Relevant in a Competitive Marketplace"

$ 245.00

Join DTC Industry leaders and experts on Thursday, April 11, 2019 at 8:30am in Santa Rosa, CA for our third annual conference!

Agenda & Topics Include:

"The Evolution of a Brand"

Eric Guerra | Chief Sales & Marketing Officer | Vineyard 29

Brian Shapiro| Business Development Manager | Gary Farrell Vineyards & Winery

Your winery has built a beautiful brand representative of your unique values and personality – but can that change over time? How do you keep the integrity of your message while allowing your story to evolve? Our panelists will address how their brands have adapted to shifting consumer expectations, advancements in technology, and the digital winery experience.

"Leadership Leads to Loyalty"

Lisamarie Kennedy | Hospitality & Events Manager | MacRostie Estate House & Winery

Tracy McArdle | General Manager | the good life wine collective

David Newlin | President | Newlin Associates

We know recruiting and retaining quality team members in the wine industry is one of our biggest obstacles. With increasing competition across the hospitality industries, how do we entice top talent to join our workforce?  In this panel, our experts will discuss how top-down leadership strategy affects team retention. We will address fresh approaches to recruitment, and share best practices for onboarding and ongoing training and coaching.

"Consumers in Motion"

Jennifer Downing | Director of Operations | Martinelli Winery

Laila Subaie | Director of DTC Operations | Miner Family Wines

Alexis Nikolai | Air Traffic Controller | Emeritus Vineyards

We live in an age of an exponentially distractible consumer. How are industry leaders effectively and efficiently engaging the right people at the right time? Our experts will discuss digital marketing strategy, consumer retention through segmentation, and the metrics that matter for defining success.

Happy Hour/Networking

*Members contact us for your discounted rate*

512-412-6319 or vanessa@vingdirect.com

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